Press Kit Alape

Dear editors,
We have compiled relevant information from Alape for you here.
Below you will find press releases and selected images.

If you have any questions or require further material, please do not hesitate to contact us by phone or e-mail:
pr@gesk.berlin
+49 30 / 217 50 460

Salone Milano 2024

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Fuorisalone Milano 2024

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Novelties

NEW ANGLES | Our basin novelty provides an unseen approach to dish basins due to its inclined position. It seems almost to be dancing and salutes the user with a sublime welcoming gesture. A splendid and confident shape by itself, but also ergonomically the angled basin offers a one-of-a-kind washing experience: almost like a natural waterfall the water runs down the sink and offers an unprecedentedly wide diameter of access. Not even the faucet will restrict you from the water.
NEW SHAPES | We are proudly presenting another new basin that almost seems to float elegantly above the counter top. With refined shapes and unusual geometries it brings new vibes to your wash place.
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Newly interpreted products

You may be familiar with our iconic Unisono basin, but you’ve never seen it shimmer in deep blue glossy enamel with a matte haptic exterior and a filigree colorful twist. The Unisono tricolor washbasins will be available in an expanded range of colors for customers to choose from.
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Rethinking routines

We challenge the functionality and appearance of today’s bathrooms. There are two aspects that keep us busy. And by leveraging themt here is a huge potential to create something unexpected and outstanding.
Certain routines such as grooming, make-up and sitting are part of our daily lives in the bathroom, but have never been considered in bathroom furniture design. With our exhibit at Salone del Mobile, we are showing how convenient and beautifully integrated new usability options can be. Let’s face it, everyday life is sometimes messy, but we all long for a clean look, even if we don’t have the time to take care of it. How wonderful would it be if you could simply cover up your daily supplies to improve the usability and appearance of things.
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New Connections

One might think that one of the most basic elements in bathroom design is the connection of materials to each other. On the contrary, it takes sophistication and profound material knowledge to access a world of perfect relationships and marvelous contrasts. Playing with surfaces adds already multiple dimensions to an often-generic interior. But there is much more: what if the shapes of basin and tabletop start to physically interact sublimely with each and literally start a dialogue? These connections offer various possibilities to bring your design idea to the next level. Playing with the composition of materials virtuously has always been part of our DNA, and now we bring the physical connection between the basin and surroundings centerstage.
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Arkta

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Aqua & Terra

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Steel19

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Work.FrameX

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Xcut / Xcross

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bespoke

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